5 OPENING UP
Anna opens your mail and her heart
10 STAG SHOTS
Bizarre bits from the sexual news desk
14 SAN FRANCISCO FREAKS
Article by Carol Klien
17 SAM
Pictorial featuring Stagdate Samantha Rogers
24 THE HOOKER TAPES
Interviews by Stag's editors
30 FOREPLAY FOR SUPERSTUDS
Article by Dr. Hilton Minor
34 FAITH
Pictorial featuring Stagdate Faith Blackwell
40 BARROOM RIPOFFS
Article by Kevin Burke
45 BABETTE
Pictorial featuring Stagdate Babette Bains
52 THE CATHOUSE CAT
Fiction by Mary Cain
55 COUPLES' CLINIC
Intimate advice from Eric and Mary Lou Wagner
59 GREAT GAMS PHOTO CONTEST
Hot shots for leg lovers
64 CHEAPO VINO
Article by Boatt Wheeler
69 HOT CHAT
Readers talk about their wildest sex
75 CHRISTA AND LANIE
Pictorial featuring Stagdates Christa Drake and Lanie Lee
89 STAG'S MAILORDER
Sexual supermarket
Features in This Issue
Call Girls Reveal Their Wildest Sex Scenes
California Bloodbath: Murder And Mayhem In The Streets Of San Francisco
Foreplay Handbook: Superstud's Guide To Supersex
Barroom Ripoffs: How They Work To Beat Them
About Stag
The first Stag magazine, published by Leeds Publishing Corp., beginning with vol. 1, #1 (June 1937), was a 25-cent, 96-page, digest subtitled "A Magazine for Men" and which included articles and stories by such writers as Carleton Beals, Elsa Maxwell, Bernard Sobel, and Hendrik Willem van Loon. It covered a range of topics, including literature, music, sports, and theater, along with stories on male-female relationships, sexual issues, and such topics as striptease.
A second volume, published by Official Com. Inc. and edited by Noah Sarlat, appeared circa 1951 as a 25-cent, 82-page, standard-sized men's adventure magazine. This version, containing ostensibly "true-life" fiction of men in wartime or in rugged adventure mode, continued through at least volume 22 in 1971, by which time it had published by Martin Goodman's related company, Atlas Magazines Inc., and Magazine Management Co., Inc., by which time the cover price had been raised to 50 cents.
Goodman also published the annual publication Stag Annual, starting in 1964.
Writer Dorothy Gallagher reminisced in 1998 that by the early 1960s, when Magazine Management occupied the second floor at 60th Street and Madison Avenue, "...magazines were produced the way Detroit produced cars. I worked on the fan-magazine line. On the other side of a five-foot partition was the romance-magazine line. And across a corridor were the financial staples of the organization, the men's magazines — Stag, For Men Only, Male — for which, at one time or another, Mario Puzo, Bruce Jay Friedman, David Markson, Mickey Spillane and Martin Cruz Smith wrote, until they became too exalted and rich to do it anymore." Cover illustrators included Frank Soltesz.
Stag transitioned to become a men's pornographic magazine, published by Goodman's son Charles "Chip" Goodman at Magazine Management's successor company, Swank Publications. The publishing group Magna bought Stag and its sister publication Swank from that company in 1993.
